The majority of printing can be done without any additional equipment, special plates or unique inks unless there is a lack of ink coverage and existing design colors aren’t suitable for the scanning environment and use-case, according to Digimarc. The Dawn Ultra bottle label consisted of two colors of line art, and one of the colors was rasterized adding subtle tonal modulations in the bottle art elements as well as extending the pattern into the background for greater detection. The digital watermarking technology is produced via flexographic, rotogravure or digital presses and can be used on a range of packaging and label substrates.įor designs with minimal ink coverage or a color that lends itself to hiding the signal, a very light pattern of a light pastel Pantone color can be added, such as 9520, to activate the entire available space while minimizing visibility, according to Digimarc. For P&G, the data is repeated throughout the white secondary label on the bottle. “We can suggest minor changes to accommodate an overt or covert implementation, where the code might become a design element itself.”Ī key feature is data redundancy - repeating the code multiple times on the package or label artwork. “In most cases, the barcode technology can be applied anywhere on the packaging or label with minimal impact to the artwork,” says Scott Wilcox, VP, client services, Digimarc. And the company’s software enables a wide range of devices to read the convert code, including machine vision equipment, smartphones or barcode scanners. The barcode can host multiple types of enterprise data including serial data or production data that an enterprise can use to help optimize operations. At the heart of the technology of the Digimarc Barcode is a hidden or covert code that is printed on a substrate and repeated multiple times.

Digital watermarking software